Keeping kids off social media is a daunting task, especially in today’s digital age. While giving them access to it raises concerns about their safety and well-being. In this article, we will explore the concept of Betweened, a startup that aims to create a social media platform specifically designed for children.
The Problem with Existing Social Media Platforms
Most social media platforms are not designed with children in mind. They have features and content that can be detrimental to their development and well-being. Tech giants have tried to address these issues by adding parental controls and content filters, but the results have been mixed.
Betweened’s founder and CEO, Carla Engelbrecht, likens social media to driving a car. Just as kids need to learn how to drive safely, they also need to understand how to use social media responsibly. However, age verifications are notoriously easy to bypass, allowing minors to access social media before they’re supposed to.
The Need for a Customized Solution
Engelbrecht believes that creating a platform specifically designed for children is the best way to address these issues. Betweened’s private beta goes live this week, and it features curated, kid-friendly content from educators, brands, and influencers.
The feed will be moderated and curated to ensure that the content is suitable for children aged six to nine. This approach is designed to appeal to kids who want a more authentic social media experience without the risks associated with existing platforms.
A New Approach to Social Media for Children
Betweened’s mission is not to shut kids out of social media but to teach them how to navigate it safely and responsibly. The platform encourages parents to talk to their children about social media, rather than shielding them from it altogether.
Engelbrecht emphasizes the importance of good UX design in creating a platform that is both entertaining and educational. She cites Sesame Street as an example of a successful program that achieves this balance.
The Challenges of Advertising on Social Media
Advertising is a tricky beast, especially when it comes to children’s media. The Federal Trade Commission (FTC) has cracked down on marketing to children, and platforms must have parental consent to collect personal information from users under 13.
Betweened faces the challenge of balancing its need for revenue with the risks associated with advertising to children. Engelbrecht plans to work with brands to create well-rounded videos that are clearly labeled as sponsored content.
The Heart of Betweened: Teaching Children to Navigate Social Media
At its core, Betweened is not just a social media platform but an educational tool designed to teach children how to navigate the online world. The platform supports parents by providing resources and guidance on how to talk about social media with their kids.
Engelbrecht believes that by creating a platform that is both fun and educational, Betweened can help children develop the skills they need to use social media safely and responsibly.
Conclusion
The challenges of social media for children are complex and multifaceted. Betweened’s approach offers a fresh perspective on this issue, one that prioritizes education and responsibility over profit and convenience.
As we continue to navigate the digital age, it is essential to consider the needs and well-being of our children. By creating platforms like Betweened, we can help them develop the skills they need to thrive in an increasingly online world.
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About the Author
Morgan Sung is a senior writer covering the wild expanse of hell that is the internet. Based in Los Angeles and chronically online, Morgan writes about the creator economy, niche internet communities, and digital culture.
